About us

Market Research

Research and analysis aids strategic thinking and decision making. Good market research and analysis reduces the risk of making the wrong decision. So, whether you wish to launch a new product, extend an established brand, plan market diversification or simply assess a current situation or trend, Business Advantage will provide the solutions.

Standard Marketing provides you with the business-to-business information you need to maximise profits in existing markets or new/developing markets. Our B2B research and analysis expertise and in-depth knowledge of the IT and Telecommunications industries enables us to supply high quality, accurate market intelligence. This means you can then implement more profitable business and marketing plans.

All our research is tailored to the unique needs of each individual client. Each research project team is compiled to provide the best combination of languages, research skills and industry expertise. Every research project has a dedicated Project Manager and Project Director who are actively involved in the day to day running of the project.

On first meeting our clients we take time to understand their business, markets, services, needs and challenges in order to understand their requirements and make an assessment of the most appropriate form of research to provide.

Our work has resulted in major course viability studies for universities as well as surveys of present and past customers for companies wanting to get back in touch with their contacts. Using our specialist knowledge of B2B market research, we are able to develop questions to ensure the right information is gathered in the most efficient manner, manage campaigns involving various different research techniques, and structure our reports to best fit your needs.


Marketing Research and Analysis Techniques


Qualitative Research

Allows us to explore issues in depth in a relatively unstructured manner,yielding insight into how people really think and behave and more importantly why.

Quantitative Research

Provide metrices and statistically based numerical data that measured the response to pre-defined questions.

Hybrid Approach

Offers the benefits of qualitative and Quantitive research combined with additional services such as secondary research, competitor research , lead generation and consultancy.

To know more about Standard Marketing Market research services please Contact Us today

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